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Case Studies
Real systems. Real numbers.
Go-to-market systems that were designed, built and run, with the numbers they produced, including the ones that did not go to plan.
Clarafold's case studies document go-to-market systems led by our founder, from B2B work at a maritime compliance software company (ABM, lead magnets and nurture, an owned newsletter, CRM architecture, reporting automation, account scoring, AI-search visibility and founder-led LinkedIn) to earlier roles in cybersecurity, consumer apps and Web3. New case studies are added as work completes. Client names are withheld; every figure comes from the platforms' own data.
- download-to-meeting rate at £0 media
- 4.2%
- average newsletter open rate
- 42.2%
- open rate from a 20-person intent segment
- 60%
- organic reach, quarter on quarter
- 27×
B2B Track Record
Systems built in a specialist B2B market.
ABM, lead magnets, newsletters, CRM, reporting, scoring, AI search and founder-led LinkedIn, built and run for a maritime compliance software company.
60%open rate, opted-in segment (20)
Same email, two audiences: 2× the opens and 2× the clicks
Read the case study42.2%average open rate across the list
A 345-person owned audience averaging 42% opens, with 4 unsubscribes
Read the case study285subscribed contacts audited
285 contacts, 8 live segments and a duplicate send stopped before launch
Read the case study122people who came back for 2+ emails
The open rate fell 15 points. The report that mattered had 122 names in it.
Read the case study100%of outreach human-approved
Account signals to scored, human-approved outreach, with every fact traced to a source
Read the case study2 + 1diagnostics live, one in final review
Self-assessment tools that score the buyer, not just capture an email
Read the case study32/100AI-search readiness baseline
A 32/100 AI-search score traced to one root cause, with a fix pack ready
Read the case study110+named accounts verified
110+ competitor accounts verified, each graded by evidence strength
Read the case study3,400+LinkedIn newsletter subscribers
Two founder profiles, a 3,400-subscriber newsletter and DMs at a 16% reply rate
Read the case studyNo case study for that service yet.
Earlier Work
Before the B2B systems.
Community, distribution and positioning work from our founder's earlier roles in cybersecurity, consumer apps and Web3. Company names are withheld, as with the work above.
20specialist writers targeted for the contributor network
A practitioner community designed as a firewall's route to market
Read the case study27×organic impressions, Q2 vs Q1 2023
From 408 impressions a month to 281,500: reply-led growth on X
Read the case study3.5M+Reel impressions in five days
IPL moment marketing: 3.5M+ impressions and 1,200 followers in five days
Read the case study7hashtags ranked by popularity
Turning an abstract metaverse pitch into a use case people could try
Read the case studyThe Format
What every case study shows.
The same seven parts every time, so you can compare them and hold us to them. No fabricated logos, no invented metrics, no testimonials we did not receive.
01ClientWho they are and what they sell
02IndustryThe market and its buying dynamics
03ChallengeThe commercial problem, stated plainly
04SystemWhat existed before
05InterventionWhat was actually built and run
06OutcomeWhat changed, measured how
07TimelineHow long it took
Your Market
Judge the diagnosis, too.
A case study is about someone else's market. On a first call we will walk through how we would diagnose yours: what we would look at, in what order, and what we would expect to find.
The workflow library is the same thinking in written form: the actual processes, published in full.
Your Turn
Want results like these in your market?
Every one of these started with a diagnosis of what was actually stuck. We'll do the same for you, then build the system.
Full enquiry form