2 + 1diagnostics live, one in final review
02 / Automated Outbound
Outbound built as a system.
Targeted outbound that starts with account selection and research — not with sending more of a sequence that is not working.
Clarafold's Automated Outbound service builds and runs a B2B outbound system end to end: ICP and TAM definition, list sourcing and enrichment, account-level research, deliverability-ready sending infrastructure, coordinated email and LinkedIn sequences, and CRM routing for replies. It runs as a monthly subscription.
Delivery model: Subscription
Get StartedThe Problem
Build targeted outbound systems that identify the right accounts, reach the right people and create qualified conversations.
Outbound fails for two reasons and neither is volume. The list is wrong, or the message earns no reply because personalization was decoration rather than research. Sending more of a weak sequence burns the domain and the market at the same time.
How It Works
What we actually do.
01
Define the account before the message
TAM sourcing and ICP research decide who is worth contacting. Most outbound problems are list problems.
02
Research the signal
Account-level research identifies a genuine reason to reach out now, rather than a merge field.
03
Build the infrastructure properly
Domains, warming, deliverability and routing are set up before volume goes anywhere near them.
04
Operate on a testing cadence
Message, segment and offer are tested in a fixed rhythm so results produce learning rather than noise.
Capabilities
What's included.
Tooling categories: DataOutboundCRMAI
- ICP research
- TAM sourcing
- Lead enrichment
- Account research
- Email outbound
- LinkedIn outreach
- Personalization
- Sequencing
- Campaign operations
- CRM routing
Example Workflow
Outbound Personalization Workflow
Researches an account, identifies relevant signals and creates structured personalization inputs a sequence can actually use.
- Establish the account context. Business model, who they sell to, and how they make money. Relevance starts here.
- Look for a change signal. Funding, hiring, leadership change, product launch, market entry, regulatory shift. Change creates the reason to act.
- Locate the function that owns the problem. Identify the role most likely accountable for the outcome you affect.
- Find the specific evidence. One concrete, checkable observation — a job posting, a stated priority, a visible gap.
Outputs
What you end up with.
- Defined ICP and sourced TAM
- Enriched, verified target lists
- Deliverability-ready sending infrastructure
- Live sequences with research-led personalization
- CRM routing and handoff rules
- Reply and conversation reporting
FAQ
Questions buyers ask.
What is automated outbound?
Automated outbound is a prospecting system in which list building, enrichment, account research, sequencing and CRM handoff run as connected, largely automated workflows, while targeting decisions and messaging stay with people. Automation provides volume and consistency; it does not decide who is worth contacting.
How do you protect email deliverability?
Sending runs from dedicated secondary domains with SPF, DKIM and DMARC configured, warmed before use and kept at conservative daily volumes. Google's email sender guidelines (opens in a new tab) require bulk senders to keep reported spam rates below 0.3% and to support one-click unsubscribe; the system is built to stay well inside those limits.
Isn't personalization just first name and company?
No. Merge fields are not personalization. Each account gets a researched reason to contact now — a change signal such as hiring, funding, a leadership change or a launch — captured in structured fields the sequence uses. Accounts with no usable signal are skipped rather than sent a generic message.
Which channels and tools does it use?
Email and LinkedIn, coordinated in one sequence, with replies and booked meetings routed into the CRM (HubSpot or Salesforce) under agreed handoff rules.
Proof
Case studies
78checklist downloads in 49 days
78 downloads and 3 tier-1 meetings from one compliance checklist
Read the case study3,400+LinkedIn newsletter subscribers
Two founder profiles, a 3,400-subscriber newsletter and DMs at a 16% reply rate
Read the case studyFurther Reading
How we think about it.
Cold Email Deliverability: The Setup Before the Sequence
A lot of cold email that 'doesn't work' never reached the inbox. The authentication, domain and list setup to get right before anyone writes a first line.
Read the articleHuman-in-the-Loop Agents: Why Every Outbound Message Should Be Approved
Agents can research accounts and draft messages in seconds. In a small B2B market, a person should still approve every send. How to design that into the system.
Read the articleLead Magnets Should Qualify Buyers, Not Just Capture Emails
A download tells you someone was curious. A scored diagnostic tells you how ready they are to talk. How to design lead magnets that do both.
Read the articleOutbound Is a System, Not a Sequence
The sequence is the last five percent. Account selection, research and routing decide the outcome before a single email is written.
Read the articleOther Services
Scope It
Scope Automated Outbound for your business.
Every engagement starts with a diagnosis. We map what exists, design the workflows your team actually needs, build them on your stack and run them with you.
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